Quote:
Originally Posted by chokaay
I personally worked from the invoice price DOWN for my deals. That makes it easier for me to compare prices with various dealerships (both locally and out-of-state). I then took the best offered discount from invoice price (and my knowledge of what people were "realistically" getting for my model/configuration car, and then started my negotiations from all the dealerships from there. It's a long and somewhat tiring process... but it works for me! 
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Down, up, whatever. My point is that everyone should use the invoice as their starting point and not MSRP. But everybody keeps talking MSRP less $xxxx.
MSRP is just a relative number that doesn't mean anything except that it's on the Mulroney sticker on the window (which is on there only because it's required by law.)
What only matters is what the car actually costs, what trunk money the dealer's going to get, and how much the dealer intends to make on the sale.