Mercedes Retains its Leadership in Overall Luxury Vehicle Sales
SUVs and compact vehicles might now account for most of M-B's sales, but its overall product feel remains true to the brand's longstanding luxury tradition.
SUVs are big Benz business
When the 2019 numbers were totaled and all data collated, Mercedes-Benz vehicle deliveries reached a new record of 2 339 562 units. True to its recognition of of U.S. demand, a great deal of Mercedes-Benz production happens on American soil.
Transforming as required
Whereas SUVs were once a fringe issue for luxury vehicle brands, they are now core products. Mercedes-Benz has an SUV heritage that dates all the way back to the 1970s. It has smartly been leveraging t's SUV business, offering its customers who desire lifestyle travel by vehicle, the opportunity to combine that want with luxury motoring attributes.
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Appealing to young customers too
Technology drives the new Mercedes way of thinking. The brand has realized that digitization is a crucial part of what all consumers desire. Mercedes has spent more and more resources to ensure seamless device integration with its vehicles. Ensuring that customers are not constrained in their lifestyle experience or expectations when transitioning into their Mercedes vehicles.
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Heralding tradition and looking to the future
Mercedes-Benz had a massive year in 2019. The esteemed German car brand saw strong growth in all sectors. Over the last two decades, Mercedes has aggressively expanded its product portfolio into many new niches and the brand was rewarded with a younger audience for their efforts. However, Mercedes has not done this at the cost of sacrificing any of its traditional values or luxury billing. The key to Mercedes-Benz’s growth and escalating sales performance is that it fuses technology and tradition.
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Smaller cars are now a big part of Merc's business too
A very surprising part of Mercedes-Benz’s huge 2019 sales numbers, was the proportion of compact vehicles. When the A-Class debuted in the late 1990s, it was a controversial move by Mercedes. Traditionalists questioned why a front-wheel-drive Mercedes should exist at all. But now, one in every four new Mercedes-Benz vehicles sold is a compact car. Proving that the company’s product planning people, could accurate analysis into the future demand of customers.
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Traction and turbocharging key for Merc in the US
American sales accounted for 316,094 of total global Mercedes sales in 2019. One of the technical aspects that support its healthy demand in the U.S. is the all-wheel-drive platforms. Considering the harsh winter climate conditions that many American drivers endure, the traction security and safety aspect of the all-wheel-drive platform have retained loyalty amongst Mercedes customers. Mercedes' all-wheel-drive technology has also helped to ensure that the brand’s AMG performance models deliver most of their power to the road, instead of merely wheel-spinning it away. Turbocharging has also been a big Mercedes technical trend in the last decade and something much valued by customers at higher altitudes.
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Despite a record 2019, Merc has not forgot its heritage
Amidst Mercedes-Benz’s most successful product category, lurks its most iconic vehicle. SUVs and off-road vehicles accounted for 783,700 total Mercedes sales in 2019 and within that delivery volume, is the legendary Geländenwagen. Recently updated, the Geländenwagen might now be known as the G-Class but there is no altering its legendary standing amongst true off-road enthusiasts. It also shows where Mercedes has come from, and how much it has evolved in terms of technology. But the presence of Geländenwagen in the company’s sales statistics, also shows that it is willing to keep lower-volume specialist vehicles in production, for those more discerning customers.
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